The Conde Nast magazine portfolio is one of the most prestigious collections of household names, including, Vogue, Vanity Fair, and GQ. Its travel magazine, the Conde Nast Traveller, rates some of the most luxurious and esteemed holiday destinations and accommodations in the world, the results of which culminate in the annual awards events such as the Readers’ Travel Awards.
This year, Turkey came out on top as the overall winner, followed closely by Egypt and Australia in 2nd and 3rd place respectively. In the UK category however, it was Edinburgh which beat off tough competition from London and Liverpool to claim the award for best UK city.
The scoring system is based on “an index of satisfaction with travel facilities and services, scored out of a maximum of 100.” Edinburgh received extremely high marks across the board, most notably in areas such as aesthetics and architecture (93.72), as well as user-friendliness (90.46).
Edinburgh has improved on last year’s performance, when it came 2nd in the same competition. The accolade is not the first time the city has been recognised for its superior visitor experience; in 2008, the capital was named as one of the world’s top 10 cities by travel magazine Wanderlust, and has been voted as the UK’s favourite city break by Guardian/Observer readers for 10 years running.
The only other Scottish city to appear in the top 10 was Glasgow, coming in at number 5. Within top 15 UK business hotel category, the only non-London hotel in the winning bunch was The Balmoral in Edinburgh, a further testament to the esteem in which this glorious city is held.
With a veritable mix of cultural, culinary, and visual splendour, the city’s art galleries, top drawer restaurants, vibrant night-life, and luxury hotels in Edinburgh city centre, it is no wonder it appeals to so many cross sections of society.
The current Edinburgh marketing campaign, ‘This is My Edinburgh’, features a real-life mix of Edinburgh residents and their perspective of their home-town. With the release of the Conde Nast Readers Travel Awards, they have one more aspect to be proud of.